Wimbeldon Fears Ambush Marketing

Wimbeldon Fears Ambush Marketing

Large scale events are becoming increasingly concerned over ambush marketing efforts. This blog recently wrote about that concern for the Olympics. According to Evening Standard, Wimbledon is equally concerned. As expected, it all has to do with money in an age when corporate sponsorship makes these large scale events financially feasible. This ambush marketing war will get more intense as companies seek any opportunity to build awareness.