Super Bowl Parties and Social Media

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share of these people will be reacting to the commercials and not the game itself. How are people finding out about the party their attending…social media of course. Our question to you is: Which is more important to you, the game or the social media surrounding the game?