88% Fully Watch Snapchat Videos

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high rate for viewing entire videos for any platform. Read more about what this new research means for brands and marketers at the link above.

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