Crisis Management of Leggings Issue

Crisis Management of Leggings Issue

United Airlines is in crisis mode today after girls wearing leggings were made to either change out of them or add skirts before they could fly. A blogger with a small following tweeted about the situation and it grew from there into a national controversy about who can decide what is appropriate in-flight clothes. United Airlines crisis management response has been to back down and to explain the situation. It turns out that the girls were flying as “an employee benefit” and were subject to employee rules. Though this part of the story isn’t being covered well, to us whatever regular paying customers can wear should have been appropriate for these girls. It might be best to just state that the company has heard how customer feel about leggings and has changed the rules for all.