“The Fearless Girl” and the Wall St. Bull

“The Fearless Girl” and the Wall St. Bull

There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor Bill De Blasio just announced it will remain up through February 2018. Adweek has the story about the two women who created the statue and how they developed this remarkable, iconic, public relations idea.