Consumer Reaction to Fake News

Consumer Reaction to Fake News

Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing a dramatic impact. “The majority of consumers are concerned about the rise of fake news”, according to Adweek, but the research shows the issue goes much deeper. The infographic does a good job of examining the spectrum of challenges.