Executive Decision Making and Ethics

Executive Decision Making and Ethics

Public relations pearls of wisdom can be found in unusual places across the Internet. Daily Herd Management, a farming publication, has an excellent advice column titled, “The Ethics of Decision Making”, by B. Lynn Gordon, South Dakota State University Extension. It reminds us that executives who make decisions on ethical values will choose the correct course of action. Ethical decision making isn’t always easy, but it is respected by employees, stockholders and customers. Of even more importance, it makes a hard choice easier to live with and generally stops a potential public relations crisis before it happens. The column is well worth reading.