The YouTube Television Lab

The YouTube Television Lab

Here is an interesting story from Wired about the lab YouTube has for analyzing how people watch television. Like advertising, everyone thinks they are an expert at watching television. We’ve all spent a good deal of our lives in front of the tube with a remote. However, the reality is quite nuanced. YouTube is exploring this issue because it believes understanding this process will allow it to build a better television viewing experience. You think you’re an expert; see if you agree with YouTube’s analysis.