Social Media: A Dilemma for Government

Social Media: A Dilemma for Government

Social media works best when a dialog is created between the organization and the individual. State and local governments have found it hard to get residents to follow their social media if they only push out information, so having an “ambassador” create a dialog with the resident and become the voice of the government or the department works best. But what should that “voice” be? That question has apparently gotten a number of government employees in trouble. Governing The States and Localities publication examines this social media dilemma.

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