Publishers Wage Ad Blocking Software War

Publishers Wage Ad Blocking Software War

Online advertising is critical to the survival of publishers. Print advertising continues to shrink and the only means for publishers to keep afloat is to grow online advertising revenue. However, ad blocking software installed by consumers are killing that source of income. It is estimated that nearly 30 percent of consumers in the United States and 50 percent of consumers in Europe are using ad blocking software. Publishers are fighting back with software designed to stop ad blocking and to make the ad experience more tolerable by rapidly loading ads. Adweek has the story about this ongoing war.

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