The Season for 2018 Predictions and Trends

The Season for 2018 Predictions and Trends

Marketing is all about knowing what consumers want before they know they want it. It means being able to see trends early and then capitalizing on them. Therefore, it is no surprise that almost every industry puts out its predictions for the coming year. It all starts in December and runs through January. Publications and specialists in the industry want to be seen as thought leaders. An example is the Food section in the Chicago Tribune which has a slide show and article on the trends they are seeing.