Ikea’s Shocking “Pee on this Ad”

Ikea’s Shocking “Pee on this Ad”

Ikea, in a magazine ad created by its agency Akestam Holst, literally wants women to pee on an Ikea ad to see if they are pregnant. The ad has been treated with chemicals similar to those found in pregnancy testing devices. If the woman is pregnant, she can receive a special discounted price on a crib which is only revealed by the pee. The story about Ikea’s ad is found in Adweek. As controversial, news media generating and eye-opening as this idea is, it is not the first time the “pee on this ad” idea has been used. The article identified another use of the idea.

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