Super Bowl Ads by the Numbers

Super Bowl Ads by the Numbers

Yesterday’s Wall Street Journal explains why companies spend so much on Super Bowl ads. With a $5 million average price for thirty seconds of airtime, it’s a hefty amount of money for even the largest companies to invest. That doesn’t include the production costs which considerably increase the overall investment. The bottom line is no other medium reaches such a large audience at one time. THE WSJ’s graphics found here make the argument simple and clear.