What an Athlete Can Say at the Olympics

What an Athlete Can Say at the Olympics

The Olympics carry a large price tag and brands pay dearly to participate in them. To cover the International Olympic Committee’s budget and some of the costs to the host countries, there is a rule written for what athletes can say that might benefit their regular sponsors who may not be Olympic sponsors. It is found in the Olympic Charter bylaws and is called Rule 40. Bottom line, athletes can’t say much of anything or do much of anything on social media. Adweek has created a guide on Rule 40 for what can and can’t be said or done for sponsoring brands.