Information Literacy Has Americans Divided

Author Archives: Dean Goldman

Information Literacy Has Americans Divided

There is a large digital divide in America when it comes to information found online and how we assess it. A great tension exists between trusting digital information and wanting to learn new information. Pew Research Center has survey Americans …

20 Best Practices for LinkedIn Users

Adweek surveyed digital marketing professionals on their recommended best practices when using LinkedIn. This article describes twenty do’s and don’ts that came out of the survey. Many are obvious, but from experience are not generally used. If LinkedIn is a …

More on Social Media as Prime News Source

Here are more interesting results from the Pew Research Center’s analysis of how American use social media to obtain news. Though we wrote about social media as a growing source for news for most demographics, there is a segment of …

Getting News on Social Media Grows in 2017

Pew Research Center has an analysis of social media as a source for news. As of August 2017, nearly two-thirds of Americans received their news from a variety of social media sources. This is up overall from 62% in 2016 …

Photography, Animals and Ownership Rights

A monkey looks into the lens of an unattended camera, shoots a selfie and starts a legal battle. At the heart of it is whether non-humans have ownership rights to a creative product. The lawsuit between the camera’s owner and …

“Fearless Girl” PR Results

A year after the “Fearless Girl” statue appeared on Wall Street in front of the “Charging Bull” statue, Adweek examines the results of the controversial PR campaign and what it means for State Street Global Advisors the company behind it. …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

TV News or Online News

The gap between those Americans who get their news from online sources and those who get their news from television is quickly closing. Online news is rapidly catching up as the primary source of news when compared to television according …

Does Facebook Over Inflate It’s Numbers?

Granted, many people have Facebook accounts. However, a stock analyst with Pivotal Research Group says Facebook’s claims of how many people potentially see advertising on the social media network are quite inflated. This article at CNBC explains the claim that …

LinkedIn Provides Marketers Valuable Data

On many social networks, users don’t necessarily have reason to tell the truth. They can create false accounts or simply lie. The content posted can be a bit more raw or even false. However, on LinkedIn users have incentive to …