Science Behind Fake News Going Viral

Author Archives: Dean Goldman

Science Behind Fake News Going Viral

Scientific American has an article that explains scientifically what causes fake news to go viral…and it has similarities to a virus attacking a host. It seems that the the mathematical model showing how a host responds to a virus can …

Many Influencers Ignore FCC Rules

Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …

Online Harassment: The New Normal

Pew Research Center released a new study that shows how prevalent and devastating online harassment has become. Forty percent of Americans have personally experienced it, while two-thirds of all Americans have seen it done to others. Social media is where …

Physician Reputation Management and Yelp

A few bad online ratings and reviews for physicians can ruin a practice. The Wall Street Journal, in this Marketwatch link, examines the challenges physicians face with Yelp ratings and reviews and how some are addressing the issue of …

Do Google and Facebook Control the News?

It is more than an interesting question. News publishers are quite worried that they do and have banned together with the intent to ask “Congress for an antitrust exemption to let news organizations collectively bargain, like a union would, with …

Streaming Versus Two Movie Tickets

The question of how much value a person can receive from paying for one or more streaming services against purchasing two movie tickets has been examined by Decider. It’s really an amazing comparison and shows how difficult it will …

Goldman Story Picked Up By Adweek

A recent story that Goldman & Associates was involved with that ran in the Houston Chronicle was picked up by Adweek, the industry publication for the advertising and public relations industry. The magazine thought it was a great example of …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

The New Google News Not As Robust

Google News has often been a source for interesting articles to accompany Goldman blog posts. After the new format change, one of Google News’ best features is now missing. It used to be possible to do a deep dive news …