Combating ‘Fake News’ with Advertising

Category Archives: Advertising

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

30 Second Commercials On Snapchat?

Sort of… Snapchat is offering advertisers that ability to purchase sequential ads. They are suggesting that 30 second commercials be played in 10 second increments sequentially within Discover – their news feed. Entertainment brands are expected to be some of …

Top Newspapers Continue to Decline

The New York Times reports on the continuing decline in top newspapers across the country. Mentioned in the story are The Wall Street Journal, USA Today, The Chicago Tribune, The Los Angeles Times – and yes – the New York …

Does Facebook Allow Discrimination?

ProPublica has suggested that Facebook allows illegal discrimination of who advertisers can reach. This article in Adweek explains ProPublica’s assertion and Facebook’s response. ProPublica contends that since advertisers have the ability to limit which races can see an advertisement, Facebook …

Instagram Ad Revenue to Surpass Twitter This Year

Twitter, which is the darling of journalists and politicians, hasn’t caught on with the public the way Instagram has. The Motley Fool has an analysis that explains how ad revenue for Instagram is expected to exceed Twitter’s this year. …

Advertising and Marketing Pub Purchased

A few weeks ago, it was rumored that Adweek, one of advertising’s leading trade publications, was for sale. That rumor was covered in this blog. The sale to a private equity firm was confirmed by Adweek yesterday. The …

Consumers Annoyed At Online Advertising

Fast growing mobile advertising is rapidly increasing consumer annoyance with this medium. Slow loading pages seeking to show ads is just one element of this annoyance. Equally explosive is the arms race with web companies as consumers download ever growing …

Advertising Pub and Awards For Sale

According to the New York Post, Adweek and possibly the Clio Awards have been put up for sale by the investment company that owns them. It is unclear if this says anything about the state of advertising or just …

The Renaissance of Podcasting

NPR is benefiting from the resurgence of podcasting … Adweek reports.…

5 Social Media Influencers

Social Times has published a list of five top social media influencers it believes brands should tap into. The publication hopes simply to shine a light on these five people they think are “wizards at creating engaging content” and great …