According to TD Ameritrade research, as explained by Fox Business News, Coca-Cola won the brand advertising battle for Super Bowl LI. The ad featured “America the Beautiful” sung in numerous languages. The social data research examined not only how …
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The Super Bowl Ad Brand Winner Is …
Category Archives: Brand
Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …
As defined by PRWeek, brand films are: “Hardly glorified commercials, [they] are an innovative, growing slice of the advertising ecosystem. And while some have only the subtlest product tie-ins, the best ones very intentionally and successfully meld art with …
Pan Am airline hasn’t existed for 25 years; however, its brand is iconic. Adweek makes note of this to show a great brand does not make a great company. Some of Pan Am’s most familiar iconography is displayed in the …
Entrepreneur has a wonderful infographic on the emotional response to colors in brand logos. It gives examples of brands that use various colors and the emotion each is seeking to achieve. A related link in the story provides an article …
Adweek provides a taste of the history of Milk-Bone to show how the brand was created. The story starts with the invention of the dog biscuit and because of great marketing and fortuitous timing became the iconic dog-treat brand we …
BBC News explores ideas on how a company can repair a brand’s good reputation after a crisis. Many of the recommendations are standard reputation management tactics. There was one piece of advice we found particularly smart, “in the event of …
Ronald McDonald, the clown brand mascot for McDonald’s, has gone into hiding. McDonald’s announced that it is cutting back on appearances by its smiling icon due to the creepy clown craze. According to Adweek, since August, creepy clowns have …
You’ve probably heard about Snapchat’s new sunglasses for video watching and recording, but did you also notice that the company is now calling itself Snap. The brand renaming comes at a time when use of the service is exploding. We …
Hostess, the company that manufactures Twinkies, barely survived bankruptcy and many people wondered whether finding a package of Twinkies would be like purchasing a finely aged wine. Now that the company is out of bankruptcy, it is looking to find …