How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …
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Measuring Experimental Marketing
Category Archives: Brands
Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …
According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …
Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …
Adweek has a fascinating cover story on how brands and retail are integrating Artificial Intelligence (AI) into designing retail products, remaking the in-store sales process and performing deep dive data mining. The definition of AI means different things to different …
Celebrating its 90th year tomorrow, the Macy’s Day Parade has become a Thanksgiving Day tradition. The parade might be a family delight, but it’s really about the many brands appearing in the parade and the 40 million viewers watching them. …
Depending on who you are, the interaction of your followers with your site, the platform you use and the total number of engaged followers you have can determine what someone gets paid by brands to post on digital media, according …
Brands are carefully looking at micro-bloggers. They are seeking influencers to help promote their brands on social media and are willing to bring the bloggers greater visibility and to pay them. From this recent CNBC article, having 10,000 or more …
Great brands have common traits with great salespeople according to Harvard Business Review. To make their point, they cite seven qualities each exhibit. What comes across from this article is that building the value of brands and salesmanship are …
Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …