Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …
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April Fools’ Day Jokes Made by Brands
Category Archives: Brands
Adweek has a fascinating cover story on how brands and retail are integrating Artificial Intelligence (AI) into designing retail products, remaking the in-store sales process and performing deep dive data mining. The definition of AI means different things to different …
Celebrating its 90th year tomorrow, the Macy’s Day Parade has become a Thanksgiving Day tradition. The parade might be a family delight, but it’s really about the many brands appearing in the parade and the 40 million viewers watching them. …
Depending on who you are, the interaction of your followers with your site, the platform you use and the total number of engaged followers you have can determine what someone gets paid by brands to post on digital media, according …
Brands are carefully looking at micro-bloggers. They are seeking influencers to help promote their brands on social media and are willing to bring the bloggers greater visibility and to pay them. From this recent CNBC article, having 10,000 or more …
Great brands have common traits with great salespeople according to Harvard Business Review. To make their point, they cite seven qualities each exhibit. What comes across from this article is that building the value of brands and salesmanship are …
Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …
Can’t afford $70,600 for a basic Maserati? Then maybe you can buy Maserati branded sneakers for $275. From Tesla golf balls for $65 to a Lamborghini espresso machine for $2200, auto brands sell many oddities. Adweek has compiled a selection …
Stuff.com writes about seven international re-branding efforts that cost tens of millions of dollars and ended in utter failure. Most were quickly pulled and the products went back to their old brand names or logo designs. Some failed due to …
International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …