Consumer Reaction to Fake News

Category Archives: Content

Consumer Reaction to Fake News

Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

Social Media Content Can Alter Some Views

According to a report by Pew Research Center, social media content can cause 20% of social media users to change, or modify, their views on an issue. However, the report “found that many social media users describe their political …

Media Content Venture Creates Big Change

Adobe has joined with Reuters to market photographic images and video. The new media content will be licensed through Adobe’s Creative Cloud libraries. According to Venture Beat which has the news story, “it gives newsrooms, freelancers, and bloggers extra incentive …

Museum Content Brought To The Internet

Working with top museums around the world, Google, through its Google Cultural Institute, is bringing offline exhibits to the internet. The story in Venture Beat explains how the content can be accessed either with Google Cardboard and iOS virtual reality …

Podcasts Are Hot Again

At least that is according to Adweek. Like radio that saw its audience drop with the growth of television, and then return, podcasts appear to be growing in popularity again. Adweek has a series of stories appearing throughout the …

Trends Marketers Are Trying Now

eMarketer has an article about marketing trends companies are trying this year and which ones seem to have the most promise. One that is unexpectedly slow to catch on is Virtual Reality. A trend that is making headway is personalized …

The Renaissance of Podcasting

NPR is benefiting from the resurgence of podcasting … Adweek reports.…

Create Cool Content, Livestream from Drones

According to Adweek, it is now possible to livestream from drones to Periscope using a GoPro and an iPhone app. Adweek sees this as an opportunity to create amazing content for brands and they may be right. Unfortunately, at …

The Growing Value of Content Creation

This story from Business Insider explains how social media sites are increasingly relying on outside content. Those companies or organizations that can create compelling content, especially video content that is recorded or live, are building relationships with social media sites …