Wells Fargo’s Reputation Management Lesson

Category Archives: crisis communications

Wells Fargo’s Reputation Management Lesson

Wells Fargo is a great company. However, it was ill-served by its former CEO John Stumpf who didn’t quickly own the false financial accounts that came to light during his leadership. This commentary article in Fortune provides a very good …

Resurrecting A Brand’s Reputation After A Crisis

BBC News explores ideas on how a company can repair a brand’s good reputation after a crisis. Many of the recommendations are standard reputation management tactics. There was one piece of advice we found particularly smart, “in the event of …

Ryan Lochte Needs Crisis Communications Help

Star athletes and others in the media eye are known to shoot themselves in the foot on occasion. Ryan Lochte is a prime example. After losing four major sponsors, it’s clear he needs crisis communications counsel. (See Mashable article.) We …

Successful Crisis Communications

PRWeek examines the crisis communications done by Maria Sharapova after the recently banned substance meldonium was found in her blood by the International Tennis Federation. It was honest and forthright, done quickly and just by her. As a result, the …