Crisis Management from a Legal Perspective

Category Archives: Crisis Management

Crisis Management from a Legal Perspective

Managing a brand’s reputation in a crisis is challenging for the public relations team, but then the legal team gets involved and the complexity often increases. However, the legal team has their crisis management concerns and often the public relations …

Crisis Management of Leggings Issue

United Airlines is in crisis mode today after girls wearing leggings were made to either change out of them or add skirts before they could fly. A blogger with a small following tweeted about the situation and it grew from …

Crisis Management Planning Needed More Than Ever

Lately, there has been extensive media coverage of companies in crisis. Samsung, with its new Galaxy Note 7 smartphone recall from batteries that overheat, is seeking to resurrect brand confidence. Wells Fargo, with its CEO John Stumpf under fire before …

Reputation Management Backfires at UC Davis

According to the Huffington Post, “The University of California, Davis paid consultants $175,000 to manipulate the school’s Google results and remove hits regarding an on-campus officer pepper-spraying a group of students in 2011 — but the move actually drew …

Stopping Viral Rumors on Social Media

Ignoring viral rumors on social media doesn’t work, especially when it comes to government. That’s the conclusion of research performed at the University of Washington’s Emerging Capacities of Mass Participation Laboratory and covered by GovTech.com. A simple statement by …

Crisis Management: SeaWorld Decision

For some time now, SeaWorld has been receiving extensive negative publicity for a trainer’s death by an orca whale, its orca shows and its orca breeding program. Until yesterday, the company’s crisis management has been ineffective. Now they have made …

VW’s Crisis Communications Screwup

The New York Times has done a very good job of showing how VW has managed to totally botch its crisis communications in the wake of an emissions cheating scandal. This once revered brand continues to sully its reputation without …

Chipotle’s Crisis Management Move

Chipotle appears to finally be on a crisis management offensive. As reported by CNN, it plans to close all its stores on February 8th for food safety training. This is one of a number of marketing activities designed to …

Chipotle Ramps Up Media Relations

PRWeek describes some of the media relations efforts being made by embattled Chipotle restaurant chain to overcome damage to its brand from multiple outbreaks of customer illness as a result of consuming its food. As outbreaks continue, the company’s crisis …

Crisis Management At Chipotle

Chipotle gets high marks for communicating the many qualities that differentiate its brand. However, struck with repetitive and different food related illnesses, its crisis management processes are lacking. The Washington Post reviews in-depth some of the steps the company has …