Major Household Demographic Change

Category Archives: Demographics

Major Household Demographic Change

For the first time in the modern era, the most common living arrangement for 18-34 year-olds is with their parents. Pew Research Center has published a study examining this change and why it is happening. Education and economics play large …

Up and Coming Demographic: Gen Z Girls

Adweek has a great article and infographic on Gen Z Girls. The youngest are in middle school and the oldest are finishing college. In four years, people born since the mid-1990s will represent 40% of the consumer market. These are …

10 Striking Demographic Trends

Today Pew Research Center released a list of 10 surprising demographic trends that are shaping the U.S. and the world. One example, Asia is replacing Latin America (including Mexico) as the largest source of new immigrants to the United States. …

5 Fascinating World Demographic Changes

Time has noted five demographic changes taking place that will have enormous meaning for brands, business, communications and the destiny of countries. Knowing where the world is going is critical to formulating business and political strategy. These five changes might …