Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …
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Consumer Reaction to Fake News
Category Archives: Fake News
Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …
National Geographic demonstrates how fake news tricks the mind. The publication wants you to answer this simple question: “How many animals of each kind did Moses put on the ark?” The common answer of two is wrong, because it wasn’t …
In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …
A University of Cambridge study published in the journal Global Challenges actually says people can be inoculated against fake news. According to BBC News, the study “suggest ‘pre-emptively exposing’ readers to a small ‘dose’ of the misinformation can help …
Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier…
As much as Facebook doesn’t want to be seen as a media company, it continues to be forced in that direction. Its news feeds have been an important part of the company’s consumer engagement, but with accusations that Facebook has …
On December 15, Facebook announced its efforts to solve the proliferation of fake news on its site. The solution sounds well-meaning and involves reputable third party content fact checkers who are notified of apparent fake news after Facebook users flag …