Movie Marketing and Fake News Intersect

Category Archives: Fake News

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …

A Fake News Vaccine

A University of Cambridge study published in the journal Global Challenges actually says people can be inoculated against fake news. According to BBC News, the study “suggest ‘pre-emptively exposing’ readers to a small ‘dose’ of the misinformation can help …

Wrestling With Likely False Viral Story

Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier

Is Facebook A Media Company?

As much as Facebook doesn’t want to be seen as a media company, it continues to be forced in that direction. Its news feeds have been an important part of the company’s consumer engagement, but with accusations that Facebook has …

Facebook Sticks Toe Into Fake News Problem

On December 15, Facebook announced its efforts to solve the proliferation of fake news on its site. The solution sounds well-meaning and involves reputable third party content fact checkers who are notified of apparent fake news after Facebook users flag …