Measuring Experimental Marketing

Category Archives: Marketing

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Study on Online Alcohol Marketing To Youth

According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, …

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …

Valentine’s Day History From The LA Times

The LA Times examines the origin of Valentine’s Day. According to the newspaper, it can be traced to ancient Rome, and probably much further back as a mid-February fertility festival. In 1840, Esther A. Howland created the Valentine’s Day card …

How Milk-Bone’s Iconic Brand Began

Adweek provides a taste of the history of Milk-Bone to show how the brand was created. The story starts with the invention of the dog biscuit and because of great marketing and fortuitous timing became the iconic dog-treat brand we …

Sports: Marketing American Football In London

Could London become the next big city with a football franchise? We’re not talking soccer; we’re asking about American football. Clearly, the NFL is seeking to make the sport a draw outside this country. NPR discusses the long term process …

Olympic Rules Against Ambush Marketing

Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …

How to Be a YouTube Star by Dwayne “The Rock” Johnson

Entrepreneur has a wonderful and lighthearted video on how to become a YouTube star featuring Dwayne “The Rock” Johnson getting lessons from YouTube star Lilly Singh. Let’s just say that sex not only sells, it helps educate. Marketing a personal …

Advertising and Marketing Pub Purchased

A few weeks ago, it was rumored that Adweek, one of advertising’s leading trade publications, was for sale. That rumor was covered in this blog. The sale to a private equity firm was confirmed by Adweek yesterday. The …