Marketing to Millennial Parents

Category Archives: Millennials

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Millennials Living at Home Longer

New analysis of U.S. Census data by Pew Research Center shows that a third more Millennials are living at their parents’ home than Generation Xers at the same age. In addition, they are living there longer. This new demographic trend …