Mobile Shopping Sets Black Friday Record

Category Archives: Mobile

Mobile Shopping Sets Black Friday Record

It might seem obvious, but it is worth noting that Black Friday saw more shopping by mobile phone than ever before. This CNBC article quotes “Adobe Insights, which measures 80 percent of online transactions at 100 major U.S. retailers, [as …

The Mobile Commerce Explosion

It’s fairly common knowledge that e-Commerce continues to grow. However, the truly explosive growth is coming from m-Commerce, or mobile commerce. The sophistication and ease of using smartphones and pads, as well as the growth in people owning them and …

Mobile Small Screens: Big Video Use Jump

Advertising on mobile small screens has seen a huge increase over the last year to correspond with a large increase in viewership. An Adweek article cites IAB’s Internet Advertising Revenue Report statistics that show mobile small screen advertising has increased …

Digital Media is Nearly All Mobile

Marketing Land has dramatic graphics that illustrate how digital media viewing is now mostly from mobile. The desktop is simply going away as a tool for watching digital media. Using comScore’s “2017 US Cross-Platform Future in Focus” report as the …

Who Has World’s Fastest Mobile Internet?

If you think it is the United States, you’re not even close. According to Quartz, the United States comes in 37th for mobile internet data speed. South Korea comes in first with speeds three times faster than ours. See …

5.5 Billion Mobile Phones By 2021

That’s the prediction for worldwide mobile phone ownership by Cisco Systems as reported in eWeek. That compares to 5.4 billion having bank accounts in 2021 and 5.3 billion with access to running water. Fifty-eight percent of the mobile phone …

6 Super Bowl Stats on Mobile Device Use

How did consumers use mobile and smartphones during Super Bowl LI? Adweek has prepared a simple analysis of six statistics that show mobile use changes before, during and after the event. The high point was Lady Gaga’s Pepsi-sponsored halftime show. …

The Mobile Revolution, Patterns and Trends

Pew Research Center has published an analysis of how mobile use has changed since 2000. It explores who owns smartphones, tablets and other devises for connecting to the internet and the pattern of change that has taken place in America. …

The Growth of Voice Search

In the past year, about 60% of smartphone users have started using voice to do search rather than typing in the information in their smartphone, according to an article in Search Engine Land. Voice search is quite different from …

Cyber Monday Goes Mobile

Is Cyber Monday a marketing ploy, or is it an actual holiday activity for millions of Americans? According to Market Watch it is real and growing rapidly, especially for mobile users. This past Cyber Monday saw mobile sales increase an …