How many ways can United Airlines screw up? First it was the leggings controversy which was discussed here. Now it is the videotaped removal of a paying passenger who was unwilling to leave a flight for another the next …
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United Airlines’ Public Relations Crisis
Category Archives: Public Relations
There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …
Cision, the media research and posting service that many public relations firms and large businesses use, is going public. Initially begun in 1892 as a Swedish press-clipping service, the company has grown by purchasing a number of public relations services …
The Blaze has a story using Government Accountability Office figures to determine that the federal government spends $1.5 billion a year on public relations services. It is unclear from the story if this is the amount contracted to outside companies. …
IBM’s Watson supercomputer battled human contestants on the television show Jeopardy a number of years ago and had a very successful run. The tactic garnered a large amount of media coverage and awareness for IBM. Today Watson leads IBM’s marketing …
Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …
After going silent and taking down all of its social media, Radiohead is now back. It appears speculation in media reports, and in this column, that this was a public relations tactic to promote a new album was correct. PRWeek…
Is it contempt for social media, or a grand public relations tactic to promote an upcoming album? Fans and news media are speculating across the Internet about why Radiohead has gone anti-social by deleting all of its social media content …
Al Roker Media has created a live-stream network that broadcasts on numerous streaming platforms. PRWeek explains the concept behind the just launched network and how Al Roker Media thinks the concept and content is perfect for brands and public relations …
Experimental public relations tactics in political campaigns often provide insight into what can work for businesses. Bernie Sanders’ social media campaign, as explored by Fast Company, could be an example of this. The process of integrating social media into …