Wrestling With Likely False Viral Story

Category Archives: reputation management

Wrestling With Likely False Viral Story

Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier

Samsung Reputation Management

Slash Gear has seven recommendations for Samsung reputation management in the face of their Galaxy 7 phone fires. We find a couple over-the-top, but there are also very strong solutions proposed. “Clarifying what happened” is listed as number seven. This …

Wells Fargo’s Reputation Management Lesson

Wells Fargo is a great company. However, it was ill-served by its former CEO John Stumpf who didn’t quickly own the false financial accounts that came to light during his leadership. This commentary article in Fortune provides a very good …

Reputation Management Scheme Exposed

Courthouse News Service has an interesting story of how poor reviews posted on Google were removed by a group of businesses claiming they could help companies with their reputation management. The scheme is described in a lawsuit filed by Consumer …

Banks Have Reputation Problem

Reverse Mortgage Daily discusses research from Gallup showing that banks have a reputation problem. Ever since the Great Recession consumers don’t trust banks. Interestingly, the higher the household income, the greater the reputation problem. Gallup sums up the situation this …

Reputation Management in 3 Steps

We came across this article in Search Engine People that provides a 3-step process for on-line reputation management. It is succinct and we’re pretty much agree with what it has to say. All-in-all it’s a pretty good primer on how …

Reputation Management Backfires at UC Davis

According to the Huffington Post, “The University of California, Davis paid consultants $175,000 to manipulate the school’s Google results and remove hits regarding an on-campus officer pepper-spraying a group of students in 2011 — but the move actually drew …

The Top Global Reputation Names

You might have thought Apple would be ranked number one in global corporate reputation, but it is listed as number 10 in this PRWeek article. Can you guess what number one is? These ten names are all well-known, but even …

Customer Satisfaction At Amazon

According to a story in The Seattle Times, customer satisfaction is of paramount importance at Amazon. Finding a solution to a “defect” in the Amazon system takes time and the company is willing to invest in people and call …

2016 Trends In Corporate Reputation

The Holmes Report has put out its list of trends we should expect to see this year in corporate reputation management. Among the trends cited are greater management of reputation risk, increased authenticity, a higher level of transparency and CEO …