Tech Adoption by Seniors Expands

Category Archives: Research

Tech Adoption by Seniors Expands

Older Americans, 65 and older, are catching up with the rest of the population when it comes to tech adoption. A recent study by Pew Research Center shows that many more seniors are using smartphones, social media and broadband internet. …

A Dubious Honor for Instagram

It’s the worst social media app for the mental health of young people, with Snapchat not far behind … the story from CNN.…

Use of Random Sampling in Research

Pew Research Center has a great video that explains random sampling and how a survey of 1000 people can provide details on what the whole United States is thinking. It is an effort by the organization to more effectively communicate …

Research Shows Surprise About Income Tax

You might not think many people like to pay income tax. However, new research shows an income tax doesn’t cause a person to work less; and in some cases, actually motivates people to work more. In honor of the Federal …

Research Shows Americans Moving Less

According to new analysis of U.S. Census data performed by Pew Research Center, Americans are moving “significantly less” than in the past. Oddly, this group would be expected to move more since they are less likely than previous generations …

The Super Bowl Ad Brand Winner Is …

According to TD Ameritrade research, as explained by Fox Business News, Coca-Cola won the brand advertising battle for Super Bowl LI. The ad featured “America the Beautiful” sung in numerous languages. The social data research examined not only how …

Research: Women in the Workforce Changing

According to Pew Research Center, women may never make up half of the U.S. workforce. In 2025, women in the workforce will likely peak at 47.1% and then begin to taper off. This is a major change in the …

Information Overload: Not a problem

It was speculated a few years back that with so much information available on the internet and with us being connected all the time, Americans would face information overload. However,according to a survey by Pew Research Center, 80% of …

Gig Economy Is Quickly Changing Work

A recent research study by Pew Research Center shows that 24% of working Americans made money last year from the gig economy. Many are selling a product or service, but 8% are earning money from on online gig platforms. Some …

Social Media Research Update

Pew Research Center has been studying use of social media by adults in the United States for five years. In 2016 it found that Facebook use and engagement continues to be on the rise while adoption of other platforms remains …