Research: Millennial Women’s Views on Work

Category Archives: Research

Research: Millennial Women’s Views on Work

Adweek has a simple and clear infographic on the complex subject of how Millennial women view work and money. Within the extensive research results, what stands out most is that they value experience over things and are stressed about their …

Social Media Posting Helps People Remember Activities

A research study performed by Cornell University and appearing in Science Daily says that posting one’s personal experiences on social media helps people remember them. The research study theorizes that the act of posting, similar to writing in a journal, …

New Research on Rapidly Changing U.S. Workforce

Pew Research Center describes ten surprising facts about America’s workforce. For example, Gen Xers are the second largest group in the workforce. The largest today are Millenials (age 18 – 34). Boomers who led the workforce for many years are …

How Reliable is Telephone Research?

The Pew Research Center explains the challenges of doing reliable and accurate research when the primary technique is a phone survey. With landline use dramatically dropping and mobile phone number portability commonplace, researchers are finding it ever more challenging …

Back to Basics for Social Media

According to research studies cited by Harvard Business Review, though marketers plan to double spending on social media in the next five years, the people in charge of doing so really have no clear idea where, or how, that …

Troubling Digital Media Research Results

Business Insider examined research on digital media use from three top universities. The results should be troubling to the digital media industry. Consumers have been consistently spending only about one hour per day on digital media since 2008 even though …

Emerging Demographics, New Consumers

Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …

Who Are Early Tech Adopters?

Pew Research Center has studied early tech adopters in the United States. There are a surprising large group of early adopters – 28% of Americans fall into this category. Young men and high income are two characteristics of the early …

Social Media Changing Teen Brains

CNN discusses recent research from UCLA showing how social media actually changes brain patterns in teens. These patterns become “encoded” while the brain is growing according to the story. Brains have plasticity and social media appears to be performing neural …

Pew Research Center’s Amazing Study

Continuing our post last week about Pew Research Center’s two part study on consumers’ rapidly changing relationship with news, here are just a few results: As of early 2016, just two-in-ten U.S. adults often get news from print newspapers. This …