Snapchat Indifferent to Influencers

Category Archives: Snapchat

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

100 Year Old Business Pub Makes Big Change

Forbes Magazine was first published in 1917. One hundred years later, it is seeking to engage Millennial and Gen Z readers through technology advances. It’s website has 56 million visitors a month and claims nearly half are considered Millennials. Between …

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …

30 Second Commercials On Snapchat?

Sort of… Snapchat is offering advertisers that ability to purchase sequential ads. They are suggesting that 30 second commercials be played in 10 second increments sequentially within Discover – their news feed. Entertainment brands are expected to be some of …

Snapchat Seeking Older Users?

Today Snapchat introduced its new feature called ‘Memories’. Designed to keep video posts around more than 10 seconds, Snapchat essentially has created a lock-box that lets users save some posts. Adweek speculates that this feature is designed for older users …

Snapchat Videos, Billions Daily

According to Bloomberg from an article in Adweek, Snapchatters are now watching 10 billion videos daily! And the number is quickly growing. Sixty percent are produced by Snapchat users. Facebook reached the milestone of 8 billion videos watched in …