Super Bowl Parties and Social Media

Category Archives: Social Media

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share …

Fake News Among Hot 2016 Social Media Stories

Not a surprise … fake news is considered the top social media story of the year … according to Marketing Land … which¬†names others, too.…

Social Media Research Update

Pew Research Center has been studying use of social media by adults in the United States for five years. In 2016 it found that Facebook use and engagement continues to be on the rise while adoption of other platforms remains …

Social Media Content Can Alter Some Views

According to a report by Pew Research Center, social media content can cause 20% of social media users to change, or modify, their views on an issue. However, the report “found that many social media users describe their political …

Facebook: Media or Tech Company?

Which do you think it is? According to The Wall Street Journal, Facebook sees itself as a tech company. However, almost everyone else sees it as a media company. Chris Cox, Facebook chief product officer and Sheryl Sandberg, Facebook’s …

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …

YouTube Stars Reveal Success Secrets

Entrepreneur asked YouTube stars their secrets for social media success. Their five very practical answers are more specific, but essentially they come down to a passion for their work and relentless focus. …

Body Image Manipulation on Social Media

A person can be whomever she desires on social media. A verbal description or actual image can be manipulated to achieve any result. For years, it was common in fashion magazines to use photo retouching. Now photo retouching and image …

Who Produces Social Media for the Stars?

Kim Kardashian West says she does all her own social media. But according to Vanity Fair, most social media for stars and politicians is produced and managed by individuals and companies hired to do the work. No surprise there. …

Changing Trends in Social Media

Millennials as a group prefer Facebook as the social medium of choice. However, a closer look within the spectrum of Millennials shows there is a difference in social media preference. Younger Millennials use of Facebook is diminishing while other social …