Making the Most of Social Media Analytics

Category Archives: Social Media

Making the Most of Social Media Analytics

Tips on understanding social media analytics … they come from Adweek.…

Social Media and Weddings

It should be no surprise that social media has become the driving influence behind weddings. A hundred years ago weddings were a prominent part of the society page of the local newspaper. Today, our connections to social circles have only …

Social Media Not Popular in All Countries

Despite the broad use of social media in the United States, what we see here isn’t always the case with other advanced economies. Though there are countries that use social media more than the United States, there are a number …

Rapidly Changing Digital and Social Media

ComScore has released the latest results of its 2017 report on how consumers are using TV, digital media, social media, mobile and e-commerce. Among the results are the continued rapid growth of mobile as well as the fastest growing mobile …

Is the Fate of Journalism Improving?

According to an ongoing study by the Tow Center for Digital Journalism at Columbia Journalism School, which is charting the convergence between journalism and platform companies, it is not. The study results claim that traditional publishers are losing their role …

Food Lovers Social Media Brand Launched

While TIME, Inc. awaits bids next week for the company, it moved ahead yesterday with the launch of its new food lovers social media brand called Well Done. New York Post has the story on how Well Done will run …

New Research on Consumers of Digital News

Pew Research Center has just published the latest analysis of consumers who get their news from digital sources and how they then react to it. Online consumers were equally likely to get news from a news website as from a …

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share …

Fake News Among Hot 2016 Social Media Stories

Not a surprise … fake news is considered the top social media story of the year … according to Marketing Land … which¬†names others, too.…

Social Media Research Update

Pew Research Center has been studying use of social media by adults in the United States for five years. In 2016 it found that Facebook use and engagement continues to be on the rise while adoption of other platforms remains …