Artificial Intelligence is Changing Sports

Category Archives: Sports

Artificial Intelligence is Changing Sports

Investorideas.com has a very interesting article about the many ways artificial intelligence (AI) is changing sports. The publication provides a number of examples. Among them the article points to Associated Press using artificial intelligence to write Minor League Baseball news …

Reason For Daylight Savings Time: Sports

As we come to end of what can be considered the centennial anniversary of Daylight Savings Time, it is worth examining why we have it. According to Time, it isn’t for the commonly held myth that farmers lobbied for …

Sports: Marketing American Football In London

Could London become the next big city with a football franchise? We’re not talking soccer; we’re asking about American football. Clearly, the NFL is seeking to make the sport a draw outside this country. NPR discusses the long term process …

Wimbeldon Fears Ambush Marketing

Large scale events are becoming increasingly concerned over ambush marketing efforts. This blog recently wrote about that concern for the Olympics. According to Evening Standard, Wimbledon is equally concerned. As expected, it all has to do with money in …

Ambush Marketing at the Olympics

International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …

Successful Crisis Communications

PRWeek examines the crisis communications done by Maria Sharapova after the recently banned substance meldonium was found in her blood by the International Tennis Federation. It was honest and forthright, done quickly and just by her. As a result, the …

Rapidly Expanding Virtual Reality Uses

Adweek looks at the expanding use of virtual reality in advertising. Can virtual reality content in news stories, news media pitches, sports coverage and brand storytelling be far behind? …