CBS Premieres Storytelling News Show

Category Archives: Storytelling

CBS Premieres Storytelling News Show

Last night CBS News introduced “CBSN: On Assignment”, a newsmagazine. CBSN is the network’s streaming service. “The idea is to give broadcast exposure to the more immersive storytelling used on CBSN, said Mosheh Oinounou, the series’ executive producer.” The hope …

“The Fearless Girl” and the Wall St. Bull

There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …

Super Bowl Ad To Gamble on Storytelling

According to AdAge, Hyundai will be producing a 90 second documentary filmed and edited in the three hours the Super Bowl airs. At the conclusion of the Super Bowl, the documentary will be aired just prior to the awards …

2016 Best Storytelling Campaigns

Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …

Disney Storytelling and Thought Leadership

The Christian Science Monitor has taken a look at Disney movies, television shows and all their branded ancillary products and theme parks with the intention of answering the question: How is Disney storytelling affecting the values of the country and …

5 Social Media Influencers

Social Times has published a list of five top social media influencers it believes brands should tap into. The publication hopes simply to shine a light on these five people they think are “wizards at creating engaging content” and great …

Digital Storytelling Finds New Respect

Adweek reports how storytelling in a variety of digital media has found a new level of respect and awareness for brands now that it is being judged at The Sundance Film Festival. As explained in the article, the mission of …

Today’s Media Relations Winner: NORAD

Sixty years ago today a misprinted phone number led children looking for Santa to call NORAD. This happenstance began a tradition for millions of children seeking to track Santa’s journey around the world. It also helped this defense organization …

Four Digital Media Trends For 2016

The Globe And Mail has identified four digital media trends for 2016. Virtual Reality seems to be on everyone’s list and it is on theirs, too. However, it seems old ideas are new again such as storytelling and long form …

8 Business Storytelling Secrets

Storytelling is a key talent for any business leader seeking to inspire, excite or educate an audience. Eight techniques are described in this Huffington Post article that will help any leader better communicate.…