We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …
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Super Bowl Ad Publicity and Social Media
Tag Archives: Advertising
The amount of online advertising pollution has hit such a critical mass that Google and Apple, through their Chrome and Safari browsers, are about to take matters into their own hands. For those who do not have software that blocks …
Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …
Sort of… Snapchat is offering advertisers that ability to purchase sequential ads. They are suggesting that 30 second commercials be played in 10 second increments sequentially within Discover – their news feed. Entertainment brands are expected to be some of …
The New York Times reports on the continuing decline in top newspapers across the country. Mentioned in the story are The Wall Street Journal, USA Today, The Chicago Tribune, The Los Angeles Times – and yes – the New York …
ProPublica has suggested that Facebook allows illegal discrimination of who advertisers can reach. This article in Adweek explains ProPublica’s assertion and Facebook’s response. ProPublica contends that since advertisers have the ability to limit which races can see an advertisement, Facebook …
Twitter, which is the darling of journalists and politicians, hasn’t caught on with the public the way Instagram has. The Motley Fool has an analysis that explains how ad revenue for Instagram is expected to exceed Twitter’s this year. …
A few weeks ago, it was rumored that Adweek, one of advertising’s leading trade publications, was for sale. That rumor was covered in this blog. The sale to a private equity firm was confirmed by Adweek yesterday. The …
Fast growing mobile advertising is rapidly increasing consumer annoyance with this medium. Slow loading pages seeking to show ads is just one element of this annoyance. Equally explosive is the arms race with web companies as consumers download ever growing …
According to the New York Post, Adweek and possibly the Clio Awards have been put up for sale by the investment company that owns them. It is unclear if this says anything about the state of advertising or just …