Combating ‘Fake News’ with Advertising

Tag Archives: Adweek

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

“The Fearless Girl” and the Wall St. Bull

There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …

April Fools’ Day Jokes Made by Brands

Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

Buzz Building Oreo Dunk

How far, or high, will Oreo go for a buzz building activity on its 105th anniversary? Using Oreo decorated drones to fly to a height of the Statue of Liberty, the cookie maker attempted to drop actual Oreos into cups …

Streaming Hulu: Weirdest Places Watched

Hulu asked 500 core viewers where the weirdest places they streamed Hulu were. Adweek has the story. Number four on the list is a funeral. Can you guess some that come before? Also, in the story is whether people lie …

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …

Super Bowl Parties and Social Media

According to Adweek, nearly half the people watching the Super Bowl will do so at a Super Bowl party. Of those attending a Super Bowl party, 78% will be active on social media during the game. The largest share …

30 Second Commercials On Snapchat?

Sort of… Snapchat is offering advertisers that ability to purchase sequential ads. They are suggesting that 30 second commercials be played in 10 second increments sequentially within Discover – their news feed. Entertainment brands are expected to be some of …

AI Use Growing Quickly in Retail

Adweek has a fascinating cover story on how brands and retail are integrating Artificial Intelligence (AI) into designing retail products, remaking the in-store sales process and performing deep dive data mining. The definition of AI means different things to different …