Goldman Story Picked Up By Adweek

Tag Archives: Adweek

Goldman Story Picked Up By Adweek

A recent story that Goldman & Associates was involved with that ran in the Houston Chronicle was picked up by Adweek, the industry publication for the advertising and public relations industry. The magazine thought it was a great example of …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Can’t Travel – Take Exotic Locale Selfies

For those single New Yorkers who want to travel the world but can’t afford to go, you can now take a selfie to post on your dating social media of you in exotic locations, thanks to Delta Airlines. Become the …

Social Media and Weddings

It should be no surprise that social media has become the driving influence behind weddings. A hundred years ago weddings were a prominent part of the society page of the local newspaper. Today, our connections to social circles have only …

Consumer Reaction to Fake News

Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …

Consumer Views on Virtual Reality Headsets

Virtual reality has been highly touted as the next big consumer product. However, are consumers ready to actually purchase virtual reality sets and are those who purchased them pleased with their investment? Adweek has a great infographic on new research …

Mobile Small Screens: Big Video Use Jump

Advertising on mobile small screens has seen a huge increase over the last year to correspond with a large increase in viewership. An Adweek article cites IAB’s Internet Advertising Revenue Report statistics that show mobile small screen advertising has increased …

Major Cable Streaming Services Differences

Ready to cut the cable cord? Confused by all the new “skinny” offerings from various streaming cable services? Adweek has put together an article with graphics that illustrate the differences among the various top streaming cable service providers and what …

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

“The Fearless Girl” and the Wall St. Bull

There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …