20 Best Practices for LinkedIn Users

Tag Archives: Adweek

20 Best Practices for LinkedIn Users

Adweek surveyed digital marketing professionals on their recommended best practices when using LinkedIn. This article describes twenty do’s and don’ts that came out of the survey. Many are obvious, but from experience are not generally used. If LinkedIn is a …

“Fearless Girl” PR Results

A year after the “Fearless Girl” statue appeared on Wall Street in front of the “Charging Bull” statue, Adweek examines the results of the controversial PR campaign and what it means for State Street Global Advisors the company behind it. …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

LinkedIn Provides Marketers Valuable Data

On many social networks, users don’t necessarily have reason to tell the truth. They can create false accounts or simply lie. The content posted can be a bit more raw or even false. However, on LinkedIn users have incentive to …

Hispanic Millennial Parents A Key Group

Adweek has an infographic that illustrates an important demographic group – Hispanic millennial parents. They have enormous buying power and a very distinctive profile as compared to non-Hispanic millennial parents. According to the infographic, “United States Hispanic GDP alone ranks …

What Travelers Share on Social Media

With summer vacations starting to wind down, Adweek has prepared an infographic of the images that travelers most share on social media and why. The most-shared run the gamut from famous sites to aspirational living. The “why” people share seems …

Future Digital Marketing Jobs

A few years into the future and all the new hires at marketing firms will likely be for jobs not invented. Adweek takes a look at what ten of those jobs and their titles might be. If you want one …

Goldman Story Picked Up By Adweek

A recent story that Goldman & Associates was involved with that ran in the Houston Chronicle was picked up by Adweek, the industry publication for the advertising and public relations industry. The magazine thought it was a great example of …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

Can’t Travel – Take Exotic Locale Selfies

For those single New Yorkers who want to travel the world but can’t afford to go, you can now take a selfie to post on your dating social media of you in exotic locations, thanks to Delta Airlines. Become the …