The Olympics carry a large price tag and brands pay dearly to participate in them. To cover the International Olympic Committee’s budget and some of the costs to the host countries, there is a rule written for what athletes can …
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What an Athlete Can Say at the Olympics
Tag Archives: Adweek
If you want to see some great storytelling that brings real value and power to some well-known and not so well-known brands, Adweek has put online the winners of its 2017 Arc Awards, an awards program for best brand storytelling. …
Ikea, in a magazine ad created by its agency Akestam Holst, literally wants women to pee on an Ikea ad to see if they are pregnant. The ad has been treated with chemicals similar to those found in pregnancy testing …
A couple of very unusual and noteworthy changes happened in the latest issue of TIME. Bill Gates was offered, and agreed, to become the publication’s first guest editor in its 94 year history. You can read and watch why he …
Can public opinion be persuaded to once again love fruitcake, that much maligned, fruit-filled, hefty holiday gift? According to Adweek and fruitcake producers, it is possible and it’s underway. For a product that has been around for more than 2000 …
Online advertising is critical to the survival of publishers. Print advertising continues to shrink and the only means for publishers to keep afloat is to grow online advertising revenue. However, ad blocking software installed by consumers are killing that source …
We like chocolate at Goldman & Associates. So when we saw this story about chocolate sculptures in New York City, and with the holiday season here, we had to post it. Adweek tells the story behind Godiva’s Rockefeller Center solid …
Adweek has an interesting infographic that explains how shoppers look online before buying in stores and vice versa. The term that is given for this type of person is “omnishopper”. There are a few shopping patterns identified by Criteo, the …
Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …