How Shoppers Look Online, Buy In Store

Tag Archives: Adweek

How Shoppers Look Online, Buy In Store

Adweek has an interesting infographic that explains how shoppers look online before buying in stores and vice versa. The term that is given for this type of person is “omnishopper”. There are a few shopping patterns identified by Criteo, the …

LinkedIn’s Hottest Topics

Since Microsoft purchased the social network, it has been growing rapidly in followers and content. There are now 106 million users on the platform and there appears to be a good deal of new content being added. As an example …

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …

A Hugely Successful Newspaper

In an age when most newspapers are dying, one major newspaper has seen subscriptions triple in the last year. The Washington Post, under the direction of Fred Ryan and ownership of Amazon’s founder Jeff Bezos, has implemented a radical technology …

Defying Stereotypes for Girls

It is very unusual for this blog to tout another company’s work or client, but we hand accolades to Ogilvy and its client Chemours for their PSAs about young women pursuing science careers during National Chemistry Week. (You can see …

A or B, Testing What Millennials Feel

Adweek has an infographic explaining “What Millennials Value Most in Their Lives, Careers and Personal Tech”. The results come from a survey only allowing answers with two options. It is hard to know the accuracy of the survey, but the …

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

20 Best Practices for LinkedIn Users

Adweek surveyed digital marketing professionals on their recommended best practices when using LinkedIn. This article describes twenty do’s and don’ts that came out of the survey. Many are obvious, but from experience are not generally used. If LinkedIn is a …

“Fearless Girl” PR Results

A year after the “Fearless Girl” statue appeared on Wall Street in front of the “Charging Bull” statue, Adweek examines the results of the controversial PR campaign and what it means for State Street Global Advisors the company behind it. …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …