It should be no surprise that social media has become the driving influence behind weddings. A hundred years ago weddings were a prominent part of the society page of the local newspaper. Today, our connections to social circles have only …
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Tag Archives: Adweek
Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …
Virtual reality has been highly touted as the next big consumer product. However, are consumers ready to actually purchase virtual reality sets and are those who purchased them pleased with their investment? Adweek has a great infographic on new research …
Advertising on mobile small screens has seen a huge increase over the last year to correspond with a large increase in viewership. An Adweek article cites IAB’s Internet Advertising Revenue Report statistics that show mobile small screen advertising has increased …
Ready to cut the cable cord? Confused by all the new “skinny” offerings from various streaming cable services? Adweek has put together an article with graphics that illustrate the differences among the various top streaming cable service providers and what …
Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …
There’s been a great many stories about “The Fearless Girl” statue that appeared on Wall Street to confront the “Charging Bull” statue the night before International Women’s Day. The idea has been so profound and popular that New York Mayor …
Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …
Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …
How far, or high, will Oreo go for a buzz building activity on its 105th anniversary? Using Oreo decorated drones to fly to a height of the Statue of Liberty, the cookie maker attempted to drop actual Oreos into cups …