Ambush Marketing and Major Sports Events

Tag Archives: ambush marketing

Ambush Marketing and Major Sports Events

It seems more than ever that ambush marketing is becoming a big problem for major sports events. Billions of dollars are being paid by top companies for event sponsorships and – surprisingly – they expect to get their money’s worth …

Heinz Tries Ambush Marketing of Super Bowl

Everyone wants an extra day off of work following the Super Bowl, right? Heinz is hoping their petition for a national holiday following the Super Bowl generates a groundswell of interest. It is using the event as a marketing opportunity …

Under Armour’s Olympics Ambush Marketing

Fox News has a story explaining how Under Armour has cleverly used ambush marketing to skirt Olympic rules and tie itself to recent Michael Phelps swimming successes. Nike, Under Armour’s chief rival, is a top Olympics sponsor. In past posts

Olympic Rules Against Ambush Marketing

Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …

Wimbeldon Fears Ambush Marketing

Large scale events are becoming increasingly concerned over ambush marketing efforts. This blog recently wrote about that concern for the Olympics. According to Evening Standard, Wimbledon is equally concerned. As expected, it all has to do with money in …

Ambush Marketing at the Olympics

International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …