Managing a brand’s reputation in a crisis is challenging for the public relations team, but then the legal team gets involved and the complexity often increases. However, the legal team has their crisis management concerns and often the public relations …
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Crisis Management from a Legal Perspective
Tag Archives: Brand reputation
Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier…
BBC News explores ideas on how a company can repair a brand’s good reputation after a crisis. Many of the recommendations are standard reputation management tactics. There was one piece of advice we found particularly smart, “in the event of …