Marketing to Millennial Parents

Tag Archives: brands

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Many Influencers Ignore FCC Rules

Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

April Fools’ Day Jokes Made by Brands

Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …

The Super Bowl Ad Brand Winner Is …

According to TD Ameritrade research, as explained by Fox Business News, Coca-Cola won the brand advertising battle for Super Bowl LI. The ad featured “America the Beautiful” sung in numerous languages. The social data research examined not only how …

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …

2016 Best Storytelling Campaigns

Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …

AI Use Growing Quickly in Retail

Adweek has a fascinating cover story on how brands and retail are integrating Artificial Intelligence (AI) into designing retail products, remaking the in-store sales process and performing deep dive data mining. The definition of AI means different things to different …

Macy’s Day Parade Is All About The Brands

Celebrating its 90th year tomorrow, the Macy’s Day Parade has become a Thanksgiving Day tradition. The parade might be a family delight, but it’s really about the many brands appearing in the parade and the 40 million viewers watching them. …