How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …
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Measuring Experimental Marketing
Tag Archives: brands
Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …
Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …
According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …
Adweek has a selection of the best April Fools’ Day jokes produced by brands this year. Let us know which you think are the top contenders. They run from the macabre for a British home cremation service to the absurd …
As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high …
According to TD Ameritrade research, as explained by Fox Business News, Coca-Cola won the brand advertising battle for Super Bowl LI. The ad featured “America the Beautiful” sung in numerous languages. The social data research examined not only how …
Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …
Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …
Adweek has a fascinating cover story on how brands and retail are integrating Artificial Intelligence (AI) into designing retail products, remaking the in-store sales process and performing deep dive data mining. The definition of AI means different things to different …