Rapid Changes to TV Watching

Tag Archives: cord-cutting

Rapid Changes to TV Watching

This “Ericsson Consumer and Industry Insight Report October 2017” on “TV and Media” is absolutely full of amazing information and easy to digest graphics on the rapid changes taking place in TV watching. Just a few of the interesting facts …

Measuring Experimental Marketing

How should a brand or service measure the results of experimental marketing? This is becoming a more important question since cord cutting and ad blockers continue to make it harder for companies to get their messages out to consumers through …

The Future of Television is Here

The New York Times describes the future of consumer television. Calling it “messy and confusing”, it claims that future is here and it’s not pretty. The hoped for unbundled television watching desired by consumers has become an expensive and time …

Major Cable Streaming Services Differences

Ready to cut the cable cord? Confused by all the new “skinny” offerings from various streaming cable services? Adweek has put together an article with graphics that illustrate the differences among the various top streaming cable service providers and what …