New Demographic Term – Xennials

Tag Archives: demographic

New Demographic Term – Xennials

Here’s a new demographic term to us – Xennials. It apparently was first introduced in 2014 by GOOD magazine. According to Inverse Culture, it is the group that sits between Millennials and Gen-Xers. They were born between 1977 and …

Emerging Demographics, New Consumers

Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …