It should be no surprise that social media has become the driving influence behind weddings. A hundred years ago weddings were a prominent part of the society page of the local newspaper. Today, our connections to social circles have only …
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Tag Archives: Facebook
Media Life Magazine has an article about YouTube that cites an amazing statistic. Worldwide one billion hours of YouTube videos are watched daily. That’s up tenfold since 2012. The publication draws a comparison, “Last year, Facebook said it serves up …
According to eMarketer, live-streaming use actually shrank slightly from the beginning of 2016 to the end of the year, at least on most platforms that offer it. One big exception was Facebook which saw its viewership grow from the …
As much as Facebook doesn’t want to be seen as a media company, it continues to be forced in that direction. Its news feeds have been an important part of the company’s consumer engagement, but with accusations that Facebook has …
Adweek prepared a list by month of the best 2016 storytelling campaigns that helped consumers engage with their favorite brands. Many were timely and that helped them stand out. Some were just quirky. They were 29 social marketing videos found …
On December 15, Facebook announced its efforts to solve the proliferation of fake news on its site. The solution sounds well-meaning and involves reputable third party content fact checkers who are notified of apparent fake news after Facebook users flag …
Adweek explains how Instagram’s disappearing videos work and are different from Snapchat’s. Videos on the Facebook-owned app disappear forever after the live-stream ends. All this is an effort to steal Snapchat’s users.The new Instagram service became available yesterday. …
Pew Research Center has been studying use of social media by adults in the United States for five years. In 2016 it found that Facebook use and engagement continues to be on the rise while adoption of other platforms remains …
CNET’s story on the internet’s fake news problem shows that it is bad and likely to get worse. Google and Facebook have been shown to run fake news. These marketing giants, which are a primary source of news, have made …
ProPublica has suggested that Facebook allows illegal discrimination of who advertisers can reach. This article in Adweek explains ProPublica’s assertion and Facebook’s response. ProPublica contends that since advertisers have the ability to limit which races can see an advertisement, Facebook …