Scientific American has an article that explains scientifically what causes fake news to go viral…and it has similarities to a virus attacking a host. It seems that the the mathematical model showing how a host responds to a virus can …
- Thought Leadership
- Goldman & Associates Blog
- Authored articles
- Executives, Companies Now Always “On Camera”
- Your PR Message: For Biggest Impact, Keep it Short
- Crisis Communications Plan Key to Surviving Company Emergency
- PR & Sales: A Pairing that can Add Up in a Big Way
- To Make News, Make it Interesting
- Your Opinion Matters – Express It
- Good Stories Shine Media Spotlight on Your Company
- How National News Decisions Are Made
- News Explosion Lands CEOs in the Spotlight, for Better or for Worse
- Building Relationships with Police & Fire PIO’s Vital to Companies’ PR Programs
- How Your Company’s History Can Build Your Business Today
- Listening to Facebook Community Builds Big Rewards for Non-Profit
- Executive interview advice
- PR Quiz
- What is the best time of day to follow up with a reporter after sending a press release?
- What is the best day and time to hold an event to attract news coverage?
- Do you send a news release to an editor or a reporter?
- Your company is a major advertiser in the medium in which you want to get a news story. Should you let the reporter or news staff know this when you are trying to generate a story?
- Who should speak for a company when a reporter calls to ask questions?
- Contact Us
Science Behind Fake News Going Viral
Tag Archives: Fake news
The Washington Post has a story about a photo of a beluga whale and seal hug that went viral, that many wanted to believe was real, but which proved how fake news or photos can quickly circulate. The viral photo …
Can third graders be taught to discern fake news when they read it? That is what Washington is hoping to do with a new statewide school program it is implementing. Recent studies have shown young adults are quite poor at …
Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …
Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …
National Geographic demonstrates how fake news tricks the mind. The publication wants you to answer this simple question: “How many animals of each kind did Moses put on the ark?” The common answer of two is wrong, because it wasn’t …
In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …
A University of Cambridge study published in the journal Global Challenges actually says people can be inoculated against fake news. According to BBC News, the study “suggest ‘pre-emptively exposing’ readers to a small ‘dose’ of the misinformation can help …
Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier…
As much as Facebook doesn’t want to be seen as a media company, it continues to be forced in that direction. Its news feeds have been an important part of the company’s consumer engagement, but with accusations that Facebook has …