Science Behind Fake News Going Viral

Tag Archives: Fake news

Science Behind Fake News Going Viral

Scientific American has an article that explains scientifically what causes fake news to go viral…and it has similarities to a virus attacking a host. It seems that the the mathematical model showing how a host responds to a virus can …

Viral Photo of Whale and Seal Hugging

The Washington Post has a story about a photo of a beluga whale and seal hug that went viral, that many wanted to believe was real, but which proved how fake news or photos can quickly circulate. The viral photo …

Media Literacy Educates Against Fake News

Can third graders be taught to discern fake news when they read it? That is what Washington is hoping to do with a new statewide school program it is implementing. Recent studies have shown young adults are quite poor at …

Consumer Reaction to Fake News

Adweek has prepared an infographic, based on research done by Origin/Hill Holliday, of how fake news and false content are effecting consumers and brands. In the short time that fake news has become an issue, its impact is already seeing …

Combating ‘Fake News’ with Advertising

Media brands being deemed ‘Fake News’ are turning to advertising to address the accusation. Their marketing often educates people on the rigorous processes that make good journalism. A number of these media are claiming that subscriptions and viewership are up …

How Fake News Tricks The Mind

National Geographic demonstrates how fake news tricks the mind. The publication wants you to answer this simple question: “How many animals of each kind did Moses put on the ark?” The common answer of two is wrong, because it wasn’t …

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film …

A Fake News Vaccine

A University of Cambridge study published in the journal Global Challenges actually says people can be inoculated against fake news. According to BBC News, the study “suggest ‘pre-emptively exposing’ readers to a small ‘dose’ of the misinformation can help …

Wrestling With Likely False Viral Story

Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier

Is Facebook A Media Company?

As much as Facebook doesn’t want to be seen as a media company, it continues to be forced in that direction. Its news feeds have been an important part of the company’s consumer engagement, but with accusations that Facebook has …