Is That Gift Instagram Worthy?

Tag Archives: Gen Z

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

100 Year Old Business Pub Makes Big Change

Forbes Magazine was first published in 1917. One hundred years later, it is seeking to engage Millennial and Gen Z readers through technology advances. It’s website has 56 million visitors a month and claims nearly half are considered Millennials. Between …

Up and Coming Demographic: Gen Z Girls

Adweek has a great article and infographic on Gen Z Girls. The youngest are in middle school and the oldest are finishing college. In four years, people born since the mid-1990s will represent 40% of the consumer market. These are …