Great brands have common traits with great salespeople according to Harvard Business Review. To make their point, they cite seven qualities each exhibit. What comes across from this article is that building the value of brands and salesmanship are …
- Thought Leadership
- Goldman & Associates Blog
- Authored articles
- Executives, Companies Now Always “On Camera”
- Your PR Message: For Biggest Impact, Keep it Short
- Crisis Communications Plan Key to Surviving Company Emergency
- PR & Sales: A Pairing that can Add Up in a Big Way
- To Make News, Make it Interesting
- Your Opinion Matters – Express It
- Good Stories Shine Media Spotlight on Your Company
- How National News Decisions Are Made
- News Explosion Lands CEOs in the Spotlight, for Better or for Worse
- Building Relationships with Police & Fire PIO’s Vital to Companies’ PR Programs
- How Your Company’s History Can Build Your Business Today
- Listening to Facebook Community Builds Big Rewards for Non-Profit
- Executive interview advice
- PR Quiz
- What is the best time of day to follow up with a reporter after sending a press release?
- What is the best day and time to hold an event to attract news coverage?
- Do you send a news release to an editor or a reporter?
- Your company is a major advertiser in the medium in which you want to get a news story. Should you let the reporter or news staff know this when you are trying to generate a story?
- Who should speak for a company when a reporter calls to ask questions?
- Contact Us
Great Brands and Great Salespeople Have Common Traits
Tag Archives: Harvard Business Review
According to research studies cited by Harvard Business Review, though marketers plan to double spending on social media in the next five years, the people in charge of doing so really have no clear idea where, or how, that …
Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …
Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …