Great Brands and Great Salespeople Have Common Traits

Tag Archives: Harvard Business Review

Great Brands and Great Salespeople Have Common Traits

Great brands have common traits with great salespeople according to Harvard Business Review. To make their point, they cite seven qualities each exhibit. What comes across from this article is that building the value of brands and salesmanship are …

Back to Basics for Social Media

According to research studies cited by Harvard Business Review, though marketers plan to double spending on social media in the next five years, the people in charge of doing so really have no clear idea where, or how, that …

Emerging Demographics, New Consumers

Harvard Business Review has a very good article on emerging demographics that will change consumption patterns around the world. For example, China is becoming a country of coffee drinkers and two-thirds of all new cars in the United States were …

1 Tweet Has Big Public Relations Impact

Harvard Business Review has a story about a professor of Engineering at the University of Toronto, with about 100 Twitter followers, sending a single tweet and receiving international publicity for a study she was trying to do with cyclists. The …