Influencers on Instagram Doubled in 2017

Tag Archives: influencers

Influencers on Instagram Doubled in 2017

Using data from Klear, eMarketer shows how the number of influencers on Instagram doubled from 2016 to 2017. In 2017, there were roughly 1.5 million Influencer posts on the social media site worldwide. Interestingly, 84% of the influencers are female …

Getting People Excited About Your Events

Though this article in PRWeek by Chrissibeth is mostly focused on New York City events, it actually works for events anywhere. The article provides a simple and clear “to do” list for an event where the company is seeking to …

Generation Z Influencers Create Jobs

NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …

Many Influencers Ignore FCC Rules

Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …

Hollywood Turns To Influencers For New Shows

Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …

5 Social Media Influencers

Social Times has published a list of five top social media influencers it believes brands should tap into. The publication hopes simply to shine a light on these five people they think are “wizards at creating engaging content” and great …