How Shoppers Look Online, Buy In Store

Tag Archives: infographic

How Shoppers Look Online, Buy In Store

Adweek has an interesting infographic that explains how shoppers look online before buying in stores and vice versa. The term that is given for this type of person is “omnishopper”. There are a few shopping patterns identified by Criteo, the …

A or B, Testing What Millennials Feel

Adweek has an infographic explaining “What Millennials Value Most in Their Lives, Careers and Personal Tech”. The results come from a survey only allowing answers with two options. It is hard to know the accuracy of the survey, but the …

Hispanic Millennial Parents A Key Group

Adweek has an infographic that illustrates an important demographic group – Hispanic millennial parents. They have enormous buying power and a very distinctive profile as compared to non-Hispanic millennial parents. According to the infographic, “United States Hispanic GDP alone ranks …

What Travelers Share on Social Media

With summer vacations starting to wind down, Adweek has prepared an infographic of the images that travelers most share on social media and why. The most-shared run the gamut from famous sites to aspirational living. The “why” people share seems …

Consumer Views on Virtual Reality Headsets

Virtual reality has been highly touted as the next big consumer product. However, are consumers ready to actually purchase virtual reality sets and are those who purchased them pleased with their investment? Adweek has a great infographic on new research …

YouTube Generational Viewing Habits

Adweek has a great infographic on the content watched by different generations on YouTube and other video content platforms. Gen X watches “How-to videos” while Gen Z watches “Unboxing” and “Haul” videos. Gen Y is interested in product videos. There …

Product Reviews Decide Women’s Purchases

Entrepreneur has an infographic showing how influential product reviews are in helping women make a purchase. Overall 68% of women make choices based on them. If the product is a beauty or wellness product, the percentage shoots up to 85%. …