Can A New Crayon Color Create Buzz?

Tag Archives: Mashable

Can A New Crayon Color Create Buzz?

How much passion do you feel for the crayon colors in a box of crayons? Crayola is hoping adults have a good amount. They’re attempting to create buzz around the removal of one color and the addition of another. We …

Ryan Lochte Needs Crisis Communications Help

Star athletes and others in the media eye are known to shoot themselves in the foot on occasion. Ryan Lochte is a prime example. After losing four major sponsors, it’s clear he needs crisis communications counsel. (See Mashable article.) We …

Digital Media In Turmoil

Mashable provides their take on digital media in 2016. Their view: The industry is in turmoil and primed for restructuring. Who is the audience and how are they being measured are some of the critical questions digital media companies are …