Google Search’s Twitter Results: A Problem

Tag Archives: Mashable

Google Search’s Twitter Results: A Problem

Search results on Google often give preference to Twitter and tweets. Mashable has come out with strong criticism of these Twitter results, explaining that it leads to the proliferation of “fake news” and “false information”. Jason Abbruzzese, the writer, shows …

Can A New Crayon Color Create Buzz?

How much passion do you feel for the crayon colors in a box of crayons? Crayola is hoping adults have a good amount. They’re attempting to create buzz around the removal of one color and the addition of another. We …

Ryan Lochte Needs Crisis Communications Help

Star athletes and others in the media eye are known to shoot themselves in the foot on occasion. Ryan Lochte is a prime example. After losing four major sponsors, it’s clear he needs crisis communications counsel. (See Mashable article.) We …

Digital Media In Turmoil

Mashable provides their take on digital media in 2016. Their view: The industry is in turmoil and primed for restructuring. Who is the audience and how are they being measured are some of the critical questions digital media companies are …