Marketing to Millennial Parents

Tag Archives: Millennials

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Xennials – Millennials, Little Difference

We all want to feel special. Having your own generation gives Xennials distinction. It all began three years ago according to this Vogue article. Now it’s becoming a real demographic. The Bold Italic, an online publication out of …

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list …

New Demographic Term – Xennials

Here’s a new demographic term to us – Xennials. It apparently was first introduced in 2014 by GOOD magazine. According to Inverse Culture, it is the group that sits between Millennials and Gen-Xers. They were born between 1977 and …

Millennials Living at Home Longer

New analysis of U.S. Census data by Pew Research Center shows that a third more Millennials are living at their parents’ home than Generation Xers at the same age. In addition, they are living there longer. This new demographic trend …

Millennial Shopping Trends

Small Business Trends has highlighted five shopping trends seen in Millennials. They make sense and come from a larger Kelton analysis. Small retailers should be able to benefit from these if they take them into consideration at their locations and …

NBCUniversal Spending Big in Digital Media

According to CNBC, NBCUniversal has invested approximately $1.5 billion in multiple, strategic, digital media assets in the last 18 months. No other media company comes close to matching this level of investment. Its most recent was $500 million in …

100 Year Old Business Pub Makes Big Change

Forbes Magazine was first published in 1917. One hundred years later, it is seeking to engage Millennial and Gen Z readers through technology advances. It’s website has 56 million visitors a month and claims nearly half are considered Millennials. Between …

Research Shows Americans Moving Less

According to new analysis of U.S. Census data performed by Pew Research Center, Americans are moving “significantly less” than in the past. Oddly, this group would be expected to move more since they are less likely than previous generations …

Changing Trends in Social Media

Millennials as a group prefer Facebook as the social medium of choice. However, a closer look within the spectrum of Millennials shows there is a difference in social media preference. Younger Millennials use of Facebook is diminishing while other social …