Advertising on mobile small screens has seen a huge increase over the last year to correspond with a large increase in viewership. An Adweek article cites IAB’s Internet Advertising Revenue Report statistics that show mobile small screen advertising has increased …
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Mobile Small Screens: Big Video Use Jump
Tag Archives: mobile
Marketing Land has dramatic graphics that illustrate how digital media viewing is now mostly from mobile. The desktop is simply going away as a tool for watching digital media. Using comScore’s “2017 US Cross-Platform Future in Focus” report as the …
ComScore has released the latest results of its 2017 report on how consumers are using TV, digital media, social media, mobile and e-commerce. Among the results are the continued rapid growth of mobile as well as the fastest growing mobile …
If you think it is the United States, you’re not even close. According to Quartz, the United States comes in 37th for mobile internet data speed. South Korea comes in first with speeds three times faster than ours. See …
That’s the prediction for worldwide mobile phone ownership by Cisco Systems as reported in eWeek. That compares to 5.4 billion having bank accounts in 2021 and 5.3 billion with access to running water. Fifty-eight percent of the mobile phone …
How did consumers use mobile and smartphones during Super Bowl LI? Adweek has prepared a simple analysis of six statistics that show mobile use changes before, during and after the event. The high point was Lady Gaga’s Pepsi-sponsored halftime show. …
Pew Research Center has published an analysis of how mobile use has changed since 2000. It explores who owns smartphones, tablets and other devises for connecting to the internet and the pattern of change that has taken place in America. …
Is Cyber Monday a marketing ploy, or is it an actual holiday activity for millions of Americans? According to Market Watch it is real and growing rapidly, especially for mobile users. This past Cyber Monday saw mobile sales increase an …
According to a story by Reuters, 75% of the world’s internet use will be mobile in 2017. That’s up from 71% in 2016. In 2012, world mobile internet use was 40%, so there has been a dramatic shift in …
The Christian Science Monitor has a fascinating story that examines a futuristic, flexible technology developed in Japan capable of putting many functions of mobile phones and wearable devices directly onto the skin. They are calling it e-skin. Instead of carrying …